#DIDYOUKNOW John Filip Tysander is a Swedish Businessman and Entrepreneur and founded the watch brand Daniel Wellington.

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In 2006 when Tysander was backpacking in Australia he met a traveller by the name of Daniel Wellington who was wearing a Rolex Submariner with a classic Nato watch band. The simplicity of this watch inspired Tysander to create his own watch brand, named after the Englishman, he met. Tysander launched the Daniel Wellington Brand after he graduated from university and spent five years working in the watch industry via his old online business. Daniel Wellington grew due to its online advertising strategy and campaigns through social media. The watches Tysander designs are simple and minimalist, with a stylish twist.

Where can I shop Daniel Wellington?

Available in Midas Jewellers at Longwalk Shopping Centre.